![]() ![]() The group simply focused on the obvious steps necessary to compete in a highly competitive industry (Mitchell, Agle, & Wood, 1997, p.90). This should have been highlighted by the group. Before going any further it must be made clear that succeeded in doing one thing only. The group should have discussed more fully the history of e-commerce and online retailing in order to appreciate the challenges faced by during its fledgling years in the business. In the same manner AOL is not plagued with problems because the corporate leaders were unaware that they have to invest in creating a presentable, easy-to-use, and secure website. For instance no one can say that the creators of Napster built a flawed website and that is the reason why it has to close down. Although it is a critical component in any virtual commerce hub it is not a secret that is known to only a few tech-savvy individuals. In that particular video Skinner underscored the importance of monitoring the business environment.īuilding the correct website is something that many people are aware about. This has been made clear in Activity 1.2: The importance of External Analysis wherein team members saw a video clip of Paul Skinner, the former CEO of Rio Tinto. They should have gone beyond it because is a force to reckon with in the e-commerce world due to many reasons and it is not just because they have a great website. It is therefore crucial that the group pointed this out as part of the critical success factors that have made this company a phenomenon in the field of online retailing.Īlthough the group succeeded in providing the main reasons why the website of the company was such a hit with the customers they did not go beyond that particular scope of analysis. The presence of sophisticated security protocols are indeed important but if the company ignored the need for usability then it would have been doubtful if could have distanced itself far away from the rest of the competition (Leschly, Roberts, & Sahlman, 2010). The success of the company was also linked to the different types of synergies that it was able to develop with other companies. For example, it was pointed out that ’s success is also rooted on the fact that they created “a platform for commerce … a place for consumers to find and discover anything they might want to buy” (Leschly, Roberts, & Sahlman, 2010, p.12). ![]() These areas are all related to the design of the website and how intuitive it was to respond quickly to the needs of the customers. As compared to majority of the start-ups that failed to become profitable and could not go beyond the hype, this company was able to determine some of the key areas that corporate management had to focus on. The group was able to pinpoint the main reason why succeeded where others had failed. The following is a critical assessment of a collaborative analysis conducted by a group of students. The mere fact that Bezos was able to build a company from scratch and transformed it into a dominant force in the online retail industry is worthy of scrutiny. This is made more remarkable with the fact that its founder Jeff Bezos had to deal with a rapidly evolving technology as well as the fact that the dotcom bubble has caused many companies to crash and burn. ![]() One of the most amazing success stories in the late 20th century is the creation of. ![]()
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