![]() (Premier is a collection of images that can only be seen by customers that have negotiated an Enterprise deal. It would also mean that a significant percent of the paid images must come from the Offset and Premier collections for the average price to be so high. If $100 is correct that means Shutterstock will license a little over one million images in 2015 through the enterprise segment of its business. Previously, the average enterprise sale price I had heard was $50 which is a big difference from $100. The chart also seems to indicate that the average price of a paid Enterprise download is $100. For most the revenue for the few nice sales doesn’t make up for the sales lost. Now creators get an occasional nice sale and 11 out of 12 images downloaded get nothing. In those cases, creators would get some compensation for every image downloaded. Many of these customers used to get the comp images they needed via subscriptions. Between 22% and 25% of the company’s gross revenue comes from Enterprise sales. This could partially explain why many Shutterstock contributors are seeing a significant decline in sales? Shutterstock has over 20,000 enterprise customers and is working hard to add more. It seems to indicate that only 1 in every 12 Enterprise downloads are Paid while 11 out of every 12 are Free for comp use (presentation purposes to convince clients to license an image). This chart raises a number of questions for contributors. The chart explaining the Case Study is on page 25 of this 37 page pdf. Then open the pdf under “Investor Presentation” that was uploaded on 11/18/15. Enterprise Case Study” by going go to this link ( ). ![]() Shutterstock has provided investors with some very interesting information about their Enterprise pricing strategy and how it differs from their normal E-commerce pricing. ![]()
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