![]() ![]() It is possible that the old logo trademark registration will not cover the new logo. If significant changes are made, the new logo version must be registered. Consider, for example, when the owner changes the look of a logo. A registration for a design mark or logo only covers the particular design submitted. On the other hand, design marks, or logo trademarks, often change over time. You can use any design / logo to show proof of use to the Trademark Office, as long as it contains the registered name / words. Any design or logo that contains the registered word(s) is protected by a standard character mark. Standard Character Marks cover (provide protection for) the words shown in a stylized design mark or logo – no matter how it looks. Standard Character marks cover the word(s) and provide the broadest form of protection compared to design or logo versions of your trademark. Usually, I advise that first you register the mark as a standard character trademark, if possible.
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